User Research

User research had participants between the ages of 20-36 and helped defined three main user personas and their respective needs.

The One with
Some Records

  • Discovering

  • Buying records

  • Staying on the loop about

    record events and shops

The Avid Collector

  • Discovering

  • Buying / Selling records

  • Cataloguing

The Record

Shop Owner

  • Discovering

  • Buying / Selling records

  • Promoting their shop

    and its events

Needs
Personas
The One with
Some Records
The Avid
Collector
The Record
Shop Owner
Discovering hidden gems
Buying / Selling records
Buying records
Staying on the loop about
record events and shops
Cataloging solution
Promoting their shop
and events
These insights helped define Key Principles
Personalized suggestions for a more engaging experience
Follow + like between users for greater discovery
Simple and fun cataloguing solution
Vinyl as a
community platform
These insights helped define Key Principles
Personalized suggestions for a more engaging experience
Follow + like between users for greater discovery
Simple and fun cataloguing solution
Vinyl as a
community platform
The Product
The final product aligns with the apps goals and principles.
Onboarding for a customized experience

Vynil uses onboarding and Spotify data to connect between users with similar interests that may want to exchange records and share their collections.

Own It!

My Catalog
Add New Record
My Catalog
Add New Record
Keeping it simple

Vinyl makes cataloguing simple so that users can always keep track of what they own and share their collections with others.

Keeping it simple

Vinyl makes cataloguing simple so that users can always keep track of what they own and share their collections.

Home
My Wishlist
It’s all about discovery
Vinyl allows users to follow each other and add records to their wishlist for greater discovery.
Embracing cover art

for the record shop vibes

Vinyl as a community platform
Vinyl allows users to follow each other and add records to their wishlist for greater discovery.
Conclusions

Given that the app's primary function is to facilitate buying and selling used records, I could continue my work by focusing on the purchase flow and improving it through usability testing and data analysis.

Conclusions

Given that the app's primary function is to facilitate buying and selling used records, I could continue my work by focusing on the purchase flow and improving it through usability testing and data analysis.

Let’s work together!
debycanias1@gmail.com
Deborah Cañas
debycanias1@gmail.com
Deborah Cañas

Let’s work together!

debycanias1@gmail.com
Deborah Cañas

Let’s work together!

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The Challenge

Creating an engaging marketplace for second hand music records with focus on personalized suggestions for greater discovery and a sense of community.

Overview

Vinyl is a one stop platform where vinyl lovers and collectors can exchange used records, share collections and discover hidden gems, while promoting sustainabilty and staying on the loop about hot events and record shops in their area.

Overview

Vinyl is a one stop platform where vinyl lovers and collectors can exchange used records, share collections and discover hidden gems, while promoting sustainabilty and staying on the loop about hot events and record shops in their area.

MY ROLE

UX/UI Design

WHAT

Personal Project

WHEN

2022

Exchange. Share. Discover
Hidden Gems

MY ROLE

UX/UI
Design

WHAT

Personal
Project

WHEN

2022

Market Research

Market Research

I researched Discogs and Reverb as existing marketplaces for records and music gear, and focused on Depop online thirfting experience and Facebook Events as a community platform.

Discogs

Reverb

Depop

Facebook

  • Users follow others to boost item exposure (Depop)

  • Events can be shared and attendees can be seen for engagement (Facebook)

  • Wantlist feature notifies users of wanted records for sale (Discogs, Reverb)

  • Vinyl hub helps users find local shops abroad. (Discogs)

  • No sense of community (Discogs, Reverb)

  • Not strong on discovery - focused on specific search (Discogs, Reverb)

  • Explore section focuses on most wanted instead of being personalized (Discogs, Reverb)

  • Extensive cataloging process (Discogs)

Projects

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