User research was divided into costumers and upcyclers, with participants between the ages of 20-34.
Here are the main user personas and their respective needs drawn from the research findings.
User research was divided into costumers and upcyclers, with participants between the ages of 20-34. Here are the main user personas and their needs drawn from the research findings.
Design student, loves sustainable fashion
Does upcycled pieces for her friends and family
Lacks a platform where she can expand her business and meet other creators like herself.
Engineer with no carpentry skills
Came across some abandoned furniture with really strong potential.
Lacks a platform where she can compare upcycling solutions and go with the most suitable one.
Experienced carpenter
Owns a furniture shop with restoring services.
Loves restoring old pieces.
Lacks a platform that could link him to more restoring opportunities.
Design student, loves sustainable fashion
Does upcycled pieces for her friends and family
Lacks a platform where she can expand her business and meet other creators like herself.
Engineer with no carpentry skills
Came across some abandoned furniture with really strong potential.
Lacks a platform where she can compare upcycling solutions and go with the most suitable one.
Experienced carpenter
Owns a furniture shop with restoring services.
Loves restoring old pieces.
Lacks a platform that could link him to more restoring opportunities.
The main flow focuses on the customer, however, insights from both surveys were relevant to the process
The main flow focuses on the customer, however, insights from both surveys were relevant to the process
Market Research
Market Research
I focused on Instagram and Depop since most upcyclers advertise their work through them. And looked into the search experiences on apps like Easy and Airbnb to see what makes them so great and popular.
I looked into Instagram and Depop since most upcyclers advertise their work there, and examined the search experience on apps like Easy and Airbnb to see what makes them so popular.
Airbnb
Easy
Visually engaging, big room for photos (Airbnb, Instagram, Depop)
Map view of search results (Airbnb)
Favourites section for search results (Airbnb, Easy)
Pricing and reviews available (Airbnb)
No specific search (Instagram, Depop)
No guidance through the upcycling process (all)
Inconsistent info on upcyclers’ profiles (Instagram, Depop)
Information overload and poor legibility (Easy)
Enable search based
on listed items
Provide all crucial upcycler information
Enable search based
on listed items
Provide all crucial upcycler information
In retrospect I could have implement the community aspect of upcycling and develop that area too. Moreover, I could have emphasized more the before and after process of the upcycling for a more engaging experience.
In retrospect I could have implement the community aspect of upcycling and develop that area too. Moreover, I could have emphasized more the before and after process of the upcycling for a more engaging experience.
Let’s work together!
Let’s work together!
When starting a new project, users get a preview of the upcycling steps for a clear and guided process. We will focus on these 5 steps to discover the app.
By listing an item, users start a project and get matched with upcyclers most suitable to their needs.
By listing an item, users start a project and get matched with upcyclers suitable to their needs.
Upcycler's Profile
Upcycler's Profile
Pricing List
5.
Follow your project’s status
Follow your project’s status
Gathering all upcycling solutions in one place so that users can easily compare options and restore items from different categories in one place.
Gathering all upcycling solutions in one place so that users can easily compare options and restore items from different categories in one place.
Have you ever felt guilty for throwing old furniture away?
You knew it had potential but didn't have the skills or time to restore it?
Upcyclist connects you to those who do, so you can bring your items back to life and reduce waste!
Have you ever felt guilty for throwing old furniture away?
You knew it had potential but didn't have the skills or time to restore it?
Upcyclist connects you to those who do, so you can bring your items back to life and reduce waste!
MY ROLE
UX/UI Design
WHAT
Personal Project
WHEN
2022
Matching unused items with upcyclers who can bring them back to life
Matching unused items with upcyclers who can bring them back to life
MY ROLE
UX/UI
Design
WHAT
Personal
Project
WHEN
2022